Welcome to the Hive, Scout.
Noah, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Scout is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US K-12 school mapped, the ~12,000 that run self-paced or alternative programs like your best-fit customers, and three campaigns we'd run for Scout in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Scout.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: vertical SaaS for a specific school type, a first GTM hire needed now, and a buyer list that already sits in public data.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 15,000 to 25,000 more of your best customers?
You already have the dream ones: the schools that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 15,000 to 25,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a school.
Every US public school sits in the NCES Common Core of Data with enrollment, grade span, charter status, and administrator names. We build the list from that, enrich the buyers, and time sends to the enrollment and audit calendar.
You're the first supplier that comes to mind.
We'll actively monitor all 99,073 US K-12 schools and reach out when the right signal shows up, so Scout is the first name a school administrator thinks of when student information systems come up.
- Current SIS contract expiringBoard consent agendas list vendor renewals with dollar amounts and end dates.
- Charter renewal filedState authorizer records show renewal windows, which trigger tech budget reviews.
- New superintendent or IT director hiredBoard minutes and district press. Year-one leaders reset the systems stack.
- State audit finding on enrollment or compliance dataState education department reports flag manual, error-prone recordkeeping.
- Registrar or SIS coordinator job postingA school hiring for data operations is a school about to buy tools for it.
- New independent-study or self-paced program launchState approval filings and CCD updates show a program built for flexible learning.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from NCES CCD, state charter authorizer records, and school board minutes. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Noah, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.